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Journal · Collection
Notes from the studio.
What we are learning about early products, small teams, and the decisions worth making before visual polish.
01
ESSAY · 6 MIN READ
Why most early-stage startups design too early
Early design can create the illusion of certainty before a team has earned it.
02
PROCESS · 4 MIN READ
What we look for before taking on a new project
The few signals that tell us a small studio can make a real difference.
03
ESSAY · 7 MIN READ
The MVP is not the product — it's the argument for the product
The first version should prove a point, not impersonate a finished company.
04
OPINION · 5 MIN READ
Design systems are overrated for teams under 10
Small teams often need shared judgment more than a library of components.
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