Selected work · 2026
Products built to answer the hard question first.
Products built to answer the hard question first.
Three early-stage engagements. Each started with a different risk and ended with something a team could put in front of real people.
-Selected work-
01 · HEALTH
Loom Health
Chronic-patient health tracking app
01 · HEALTH
Loom Health
Chronic-patient health tracking app
A healthtech founder came to us with a validated idea and no design direction — clinicians liked the concept, but the interface wasn't proving it. We spent the first two weeks mapping how patients actually track symptoms day to day, not how a chart says they should. The result shipped as a working MVP in 8 weeks and is now used daily by over 500 patients.
01 · HEALTH
Loom Health
Chronic-patient health tracking app
A healthtech founder came to us with a validated idea and no design direction — clinicians liked the concept, but the interface wasn't proving it. We spent the first two weeks mapping how patients actually track symptoms day to day, not how a chart says they should. The result shipped as a working MVP in 8 weeks and is now used daily by over 500 patients.
02 · B2B
Fenwick
Inventory management for small retailers
02 · B2B
Fenwick
Inventory management for small retailers
Fenwick's inventory platform worked, but users were abandoning onboarding halfway through — the product was solving the right problem with the wrong first impression. We rebuilt onboarding around the one task retailers needed on day one, cutting everything else until later. Drop-off fell by half, and the new flow became the template for the rest of the product.
02 · B2B
Fenwick
Inventory management for small retailers
Fenwick's inventory platform worked, but users were abandoning onboarding halfway through — the product was solving the right problem with the wrong first impression. We rebuilt onboarding around the one task retailers needed on day one, cutting everything else until later. Drop-off fell by half, and the new flow became the template for the rest of the product.
03 · ENERGY
Nova Grid
Infrastructure monitoring for renewable energy
03 · ENERGY
Nova Grid
Infrastructure monitoring for renewable energy
Engineers monitoring renewable energy infrastructure were reading raw data with no visual system to catch problems early. We designed a dashboard around one question: what needs attention right now. It's now used by three energy operators to catch issues before they escalate.
03 · ENERGY
Nova Grid
Infrastructure monitoring for renewable energy
Engineers monitoring renewable energy infrastructure were reading raw data with no visual system to catch problems early. We designed a dashboard around one question: what needs attention right now. It's now used by three energy operators to catch issues before they escalate.